The Red Dot Design Award is one of the most prestigious international design competitions. The competition is held in the three disciplines Product Design, Brands & Communication Design and Design Concept. The X4 triumphed in the category Product Design from among more than 7,900 entries from around 60 countries. In the category Drones and Action Cameras, the X4 is even the only product to receive the Red Dot Award: Best of the Best.
The X4 was developed and designed for the special requirements first responders and security professionals. The device provides support to emergency services of the police, fire department, rescue and civil protection, as well as for users in industry, for example in construction site monitoring.
“The Red Dot Award is one of the most prestigious awards for design and showcases HHLA Sky as a pioneer in the European drone industry. This award is further proof HHLA’s successful strategy to develop and drive technological innovations and new business models for logistics.”
Lars Neumann, Director Logistics at HHLA
Intelligent design down to the last detail
The Red Dot jury praised the design of the X4 as “The best aesthetic result that can be achieved with this build type”. They also commended the “coherence” of the design relevant to the intended application context. The restrained and functional use of graphics and color, along with the execution of even the finest details, further impressed members of the jury.
From a technical point of view, the jury emphasized the robust design of the X4 and the fact that it is built with a minimum of moving parts, which also make it less prone to errors. The modular design also allows worn parts to be replaced quickly during operation, the jury added. In addition to optimized flight time, the jury praised the easy handling and straight-from-the-case fast operational readiness as further product advantages.
“The X4 is designed for absolute efficiency and usability,” confirms design professor Thomas Hofmann from Osnabruck’s University of Applied Sciences. He developed the design for HHLA Sky’s X4 together with an interdisciplinary team of industrial designers, and experts in security, drones and IT.
“We focused on a modular concept that is easy to use and integrated industry-proven hardware. Thanks to the great cooperation of everyone involved, the design demonstrates exactly this high standard of quality. It was teamwork that really paid off!” happily notes Matthias Gronstedt, Managing Director of HHLA Sky, together with Marius Schröder, Managing Director of Third Element Aviation.