The Drone Racing League (DRL), the world’s professional drone racing property, and PointsKash have entered into a partnership. As per the terms of the partnership, PointsKash, the first blockchain-enabled conversion platform which enables users to collect, convert and spend loyalty points, will provide inaugural loyalty rewards to elevate DRL fandom globally.
The deal is signed for a five duration and includes the unveiling of the DRL Flight Club, which will be starting this 2022-2023 DRL Algorand World Championship Season. It is the first program for DRL fans to collect rewards on PointKash and also allows branded integrations in DRL events, gaming products, and other content.
DRL and PointsKash will make it easy for DRL Flight Club Members to cash in on spectacular drone racing experiences by leveraging Algorand’s high-performance blockchain platform. Algorand’s fast, safe and decentralized will allow fans to redeem PointsKash points for DRL live event access, limited apparel, and extra plus-ups within the DRL SIM video game and the Drone Racing Arcade mobile game.
PointsKash CEO Steve Janjic said, “PointsKash is made for Gen Z, so we knew we had to partner with Gen Z’s favorite sport, the Drone Racing League. DRL fans are young and tech-savvy and tend to have a higher income than traditional sports fans, which suggests that they are more likely to stack up points across different loyalty rewards programs. We will help these DRL fans to consolidate these benefits into one centralized PointsKash account and use them towards DRL’s incredible drone racing events and gaming products.”
The PointsKash mobile app will be available for fans from December 2022 during the 2022-2023 DRL Algorand World Championship Season.
