Bayer and XAG announced a strategic partnership to bring, promote and commercialise digital farming technology in Southeast Asia & Pakistan (SEAP). The collaboration was formalised with the signing of a Memorandum of Understanding (MOU) between the two companies. Bayer was represented by Andre Kraide, Country Head for SEAP, while XAG was represented by its Co-founder, Justin Gong.
Under the agreement, Bayer and XAG will jointly explore commercial collaboration in SEAP, including the distribution of XAG products and solutions through Bayer’s channels, as well as joint promotion and market development efforts including establishing channel service providers with local business partners in the countries.
The collaboration will enable smallholder farmers in SEAP access to digital farm management know-how and technology, and help them overcome their farming challenges including labour shortage, water availability, product stewardship and safe use, and most importantly, allowing them to grow more with less.
The partnership in SEAP follows an earlier partnership between Bayer and XAG in Japan, which was announced in Tokyo in October 2019. Under the agreement, the two companies commit to work together on optimum spraying solutions that combine unmanned aerial system (UAS) with innovative formulation technology.
Following the signing of the MOU, Bayer and XAG will work together on country-specific commercial agreements over the next few months.